This is part 1 out of 3

Instructions: 

• Create a detailed report based on OPTION A, B or C 

• Create a 10-minute presentation, offering the details of your report using audio, video and visuals that illustrate your points 

• Submit the report and the presentation Capstone Assignment 1 

Requirements: 

• Choose one of the following based on scenarios in Chapter 10 of the textbook: 

OPTION A 

o You are part of an association that wants to increase the number of women CEOs. 

 Research the overall impact of women CEOs in business 

 Research the overall impact of the scarcity of women CEOs in business 

o Research three women CEOs at publicly traded companies. 

 What career path did they take? 

 How profitable are their companies? 

• Compare that profitability to others in the industry. 

• What factors can be linked directly to their leadership? 

• What factors have a more causal relationship with things other than their leadership style and decisions? 

 What is their management style? 

• How do they define their main role at the company? 

• How do they treat employees? 

• What challenges have they faced and how did they handle them? 

o Based on your overall research about women CEOs in business and three examples, create a report to share with the association. 

 What conclusions can you draw from your research?  

OPTION B 

• A community foundation has hired you to help them make decisions about where to invest their endowment. The foundation offers grants and no-interest loans to locally  based nonprofit groups who serve the community. It currently has $1 million in an endowment fund. 

o Choose three publicly traded companies and research them. 

 Consider the background of the company 

 Consider the mission and vision 

 How has the stock faired? What are the trends? 

 What are analysts saying about the stock? 

 Create a picture of the company’s revenue streams and profits. 

 What plans do they have for the future? New products, services, moves, expansions, etc. 

 Who is running the company? What is their reputation? 

 Who is on the board? 

 How are the board, CEO and other management team members doing in facing challenges, treating employees, etc. 

 What ethical issues have they faced? How? 

 What news about the company might be of interest to the foundation as they make a decision about where to invest their money? 

o Based on your research, decide whether each company would be good a good place to invest the foundation’s money. 

 Explain why or why not. 

OPTION C 

• Explore your industry to determine the jobs available and the career options available to you. 

o Research the industry 

 What are the origins? 

 Who are the key players? 

 What types of companies make up the industry? 

 What key factors impact this industry? (Choose at least three) 

 What are analysts saying about the field 

 What disruption if any has the industry faced? 

 How has the industry changed over the past 10 years? 20 years? Etc. 

o Explain the job outlook 

 What range of jobs are available? Explain the types and the differences and similarities. 

 Where are these jobs predominantly found? 

 What are the employment trends? How many people currently work in these types of jobs? 

o Describe the type of life someone in this type of field can lead 

 What are the salary trends? 

 What are the job responsibilities? 

 What type of education is required? How does that impact the opportunities available? 

 What types of jobs are available to those with varying levels of experience? 

 What options or perks are available to people with these jobs? Flexible hours? Remote work? Travel? Etc. 

 What dangers do people in this field face? 

CAPSTONE ASSIGNMENT 1 

REQUIREMENTS: 

• Choose an option above 

• Research the topic 

• Create a 2-page summary of the option you are choosing and your preliminary findings. For example, if you choose option 1, write about the three women CEOs you have chosen and a brief description of each one. 

• Create a bibliography, which includes at least 15 sources. [Remember the lesson on credibility.] Use APA style. • Points: 100

Textbook or eBook:

Newman, A. (2023). Business Communication and Character (11th ed.). Cengage