Summative Assessment: Company Analysis Project: Strategic
Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. Using the company approved in Week 2, you will conduct a situational analysis to reassess the current strategic position of your company and propose a new strategic objective. Additionally, you will outline business plan goals to achieve this objective to key stakeholders, detailing how leadership will monitor progress toward these goals.
Assessment Deliverable
Create a 10- to 15-slide presentation with detailed speaker notes for key stakeholders to solicit their approval of your strategic objective. Address the following in your presentation:
- Introduction: Include the company’s mission and vision statements.
- Core Values, Ethics, and Social Responsibility: Highlight the company’s foundational principles.
- Company Analysis:
- Internal Environment Analysis: Assess strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes.
- External Environment Analysis: Examine opportunities and threats related to market trends, economic trends, demographics, or regulations.
- Impact Evaluation: Analyze how the internal and external environments influence the company's ability to achieve its strategic objectives.
- Strategic Objective: Outline a new strategic objective, selected based on your Week 5 analysis.
- Business Plan Goals: Detail short- and long-term goals for achieving the strategic objective. Include lessons learned from your analysis of a struggling company in the Week 5 Summative Assessment: Company Analysis Project: Struggling Company Analysis.
- Measurement Methods: Define how leadership will measure progress toward these goals, including specific metrics and data collection methods.
