Provide an example of a recent purchase experience in which you were dissatisfied because the firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of y

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  • Provide an example of a recent purchase experience in which you were dissatisfied because the firm’s Marketing Mix did not meet your expectations. Indicate how the purchase fell short of your expectations. Be sure to explain whether your expectations were formed based on the firm’s promotion or something else. Finally, how would you advise the firm for the future, based on adjustments to their marketing mix?
  • Distinguish clearly between a Marketing Strategy and a Marketing Mix. Use Kangen K8 to illustrate the concepts (use some of the information in your own words from the uploaded document).
  • What are the social and ethical issues a company should consider when entering a foreign market? Use a specific product/service example to illustrate the concepts.
  • Also use 3 sources in this assignment.

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