Objective: Apply key concepts from the Marketing Communications Strategy to a real-world business or organization. The goal is to analyze and develop a strategic marketing communications pla

Objective:
Apply key concepts from the Marketing
Communications Strategy to a real-world business or organization. The goal is to
analyze and develop a strategic marketing communications plan based on the theories and
frameworks discussed in class.

1. Select Business: www.wbcchurch.org (Example I want to use)
2. Conduct Research: Utilize course materials, case studies, and external sources to
gather insights on the company’s marketing communications strategy.
3. Develop a Strategic Plan: Apply key marketing communication concepts to
propose a comprehensive strategy that improves or expands the current approach

5. Sources from Textbook to use: