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Weekly Application Posts
To help you integrate your learning, demonstrate your subject matter expertise, and build your professional brand, you will complete a weekly post that focuses on one or more of the topics covered that week. Each of the 8 weekly posts must be a minimum of 100 words in length (including the original post title) with no maximum limitation. Posts should be tailored to fit the personal/professional brand and/or expertise that you’re trying to develop. After you have built your MSM WordPress website (will start this in your MAR 6336), you will upload your posts for each course to that site. (Thus, by the end of Term 5, you will have at least 50+ uploaded posts on your website).
Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities in which they have an interest. The topic of your post must be one of the main topics covered in each week's lesson and the post must do more than merely mention a term from the week, it must demonstrate knowledge of the topic. Although the tone, style, voice, and mood of your writing is up to you, be sure to consider what would work best for your target audiences.
To build and maintain your professional expertise and to avoid appearing as “only a student,” it is imperative that you do not use words like “professor,” “class,” “course,” or other words (e.g., “this week we learned about…”) that infer your role in these posts is one of being a student.
Also, make sure to submit your post PRIOR to posting it on your website in order to ensure the plagiarism check works properly. Students showing a high score on the Turnitin results will receive a grade of zero.
Grading:
- Posts that infer student status will receive grades of zero.
- Posts that meet or somewhat exceed the minimum criteria will be awarded 3 points.
- Posts that reasonably exceed the minimum criteria may be awarded up to 4 points.
- Posts that go far beyond the minimum criteria (in quality and not just quantity) may be awarded up to 5 points.
- Ensure your target audience is clearly identified, and establish who you are addressing within the opening sentences of your post.
- Approach this post with creativity and structure. Enrich it with compelling visuals, engaging headers, and concise bullet points to captivate your audience. Imagine you are crafting content for a platform like Forbes or Harvard Business Review—focus on delivering value and sophistication in every detail.
Topics Recommended* but can choose from any of Week 1’s content in the modules or chapter readings:
- Dynamics between sales and marketing teams
- Customer Insights for 2022
- Integrated Communications
- Contribution Margin and Breakeven
- Marketing Mix
- Components of a Marketing Plan
*Please note that the topics listed above are merely suggestions. If there is another subject covered in the module or readings that you'd like to explore but isn't mentioned here, you are welcome to do so. Additionally, some weeks may not include suggested topics.
