Assignment: Example of Risk or Behavior Change Communication

Your task is to find and share a real-world example of risk communication or behavior change communication. This can be in the form of a video, podcast, article, infographic, or social media post. Your example should be related to a science/environmental topic. 

Choose a piece of content that aims to inform people about a potential risk or encourages them to adopt a new behavior, and explain why it fits the category.

Instructions:

  1. Provide a link to the video, audio, or text example you’re analyzing.
  2. Write a short post (approx. 200 words) that includes:
    • (a) Background or context to help others understand the example
    • (b) Why it qualifies as either risk communication or behavior change communication
    • (c) The target audience
    • (d) Your evaluation of whether it's effective or not, and any suggestions for improvement

Examples:

  • A CDC infographic on COVID-19 vaccine safety (risk communication)
  • A YouTube ad encouraging people to reduce plastic use (behavior change)
  • A climate PSA warning about extreme heat (risk communication)
  • A TikTok video showing how to compost at home (behavior change)

Requirements:

  • Approximately 200 words
  • Use proper grammar, spelling, and punctuation