ensuring that 80% of

content communicates eco-friendly initiatives.

• KPI 3

– 20+ earned media mentions on sustainability: Monit

by

boosting Adidas’s

credibility as an environmentally-conscious brand.

Objective 6: Showcase inclusivity in 100% of campaigns.

• KPI 1

o ≥50% diverse representation in ads: Ensures that at least 50% of

campaign visuals include diverse individuals

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