Colleague 1
Katlyn Bone
Generative AI is becoming an influential tool in managerial accounting because of its ability to process large amounts of data, recognize patterns, and generate actionable insights in real time (McKinsey & Company, 2024). Within strategic planning, budgeting, forecasting, and balanced scorecards, AI can support managers in both decision-making and performance monitoring.
Example of Application:
In the budgeting and forecasting process, generative AI could analyze historical sales data, external market conditions, and consumer trends to produce dynamic revenue forecasts. For instance, a retail company could use AI to simulate multiple budget scenarios—such as the effects of an economic downturn or a surge in online demand—and automatically generate recommendations for cost allocation. Similarly, in balanced scorecards, AI could compile operational, financial, and customer data from multiple systems into one dashboard, then generate narrative reports that explain performance gaps and suggest strategies for improvement (Edelman & Abraham, 2023; McKinsey & Company, 2024).
Advantages:
One major advantage is efficiency and accuracy. Generative AI reduces the time required to prepare forecasts and budgets by automating repetitive data collection and analysis. This allows managers to spend more time on strategic interpretation rather than manual number crunching. Additionally, AI can adapt to new data in real time, providing more relevant and updated insights than traditional static models (Edelman & Abraham, 2023; McKinsey & Company, 2024).
Disadvantages:
However, a disadvantage is the risk of over-reliance on AI outputs without critical evaluation. If managers take AI-generated forecasts or scorecard reports at face value, they may overlook contextual factors, such as organizational culture or unexpected external disruptions, that AI cannot fully capture. Furthermore, AI models are only as good as the data fed into them—biased or incomplete data could lead to flawed strategic or financial decisions (Edelman & Abraham, 2023).
In sum, generative AI has the potential to transform managerial accounting functions by providing organizations with timely, data-driven insights. Yet, it should be used as a decision-support tool rather than a replacement for human judgment and strategic thinking.
References:
Edelman, D. C., & Abraham, M. (2023, April 12). Generative AI will change your business. Here’s how to adapt. Harvard Business Review. https://hbr.org/2023/04/generative-ai-will-change-your-business-heres-how-to-adapt
McKinsey & Company. (2024, April 2). What is generative AI? McKinsey & Company. https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai
Colleague 2
Angela Eaker
Hello everyone,
Generative artificial intelligence (AI) is increasingly transforming organizational functions such as strategic planning, budgeting, forecasting, and balanced scorecard development. By leveraging vast datasets and advanced modeling capabilities, generative AI enhances decision-making, accelerates analysis, and enables more adaptive strategies. For example, IBM’s Planning Analytics integrates generative AI to automate financial planning and forecasting, allowing users to query past performance and receive natural language explanations for budget variances, such as seasonal trends or data anomalies. This empowers financial teams to make faster, more informed decisions and adjust strategies in real time.
In strategic planning, generative AI acts as a thought partner and simulator. McKinsey highlights how AI tools assist strategists by generating insights from diverse data sources, simulating market scenarios, and identifying growth opportunities. A Southeast Asian bank, for instance, used generative AI to explore digital financial ecosystems and microcredit expansion, simulate profit and loss projections, and assess execution capabilities based on internal data. Similarly, AI-driven systems can streamline data gathering, analyze market dynamics, and generate strategic ideas and simulations, as seen in JPMorgan Chase’s use of machine learning for risk management and Disney’s AI-enhanced content strategy.
One significant advantage of using generative AI in these functions is its ability to process and synthesize large volumes of data rapidly, leading to more accurate forecasts and strategic agility. At Caterpillar Inc., machine learning reduced quarterly forecasting time from three weeks to just 30 minutes. This efficiency allows organizations to respond swiftly to market changes and allocate resources more effectively.
However, a notable disadvantage is the potential overreliance on AI for strategic decisions, which may overlook the nuanced judgment and contextual understanding that human leaders bring. As Harvard Business Review notes, while AI excels in tactical tasks, strategic planning still requires human insight to navigate complex, evolving business environments. Additionally, challenges such as data quality, adoption barriers, and the steep learning curve of AI tools can hinder effective implementation.
In conclusion, generative AI offers transformative potential for strategic planning and financial management, but its success depends on balancing technological capabilities with human expertise and ensuring organizational readiness for AI integration.
References:
IBM. (2024). Planning Analytics with Watson: AI-powered forecasting and natural language insights. IBM Corporation. https://www.ibm.com/products/planning-analyticsLinks to an external site.
Chui, M., & Manyika, J. (2023). The CEO’s guide to generative AI. McKinsey & Company. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/the-ceos-guide-to-generative-aiLinks to an external site.
Davenport, T. H., & Ronanki, R. (2023). How AI can help your company set a budget. Harvard Business Review. https://hbr.org/2023/11/how-ai-can-help-your-company-set-a-budgetLinks to an external site.
The Strategy Institute. (2024). The role of AI in transforming strategic planning processes. https://www.thestrategyinstitute.org/blog/the-role-of-ai-in-transforming-strategic-planning-processesLinks to an external site.
