Read: Thomas (2025): Chapters 1 — 4 Read: The mindmapping for marketing strategy: Case study of fashion industry Links to an external site.  https://www.proquest.com/docview/2557517749?account

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Discussion Thread: Literature Review Types and Primary Steps

Narrative And Systematic Literature Reviews

Differentiate between the narrative and systematic literature reviews including advantages/disadvantages of each.

Phases of a Literature Review

Briefly explain the Scan, Scope, Search, Structure, Synthesize, and Write phases of a literature review.  Remember brevity, be concise – see rubric.

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