For  this week's assignment, please complete a 3 sumary on the  viability of the sport of cricket. This assignment is due the end of  Week 5. Some of you might not be familiar with the sport of cricket so I  suggest you do a little research on the sport before starting this  assignment. Also, look in the content area of week 5 as this will help  you partially. Cricket is the second most played sport in the world  after soccer. This summary will be on the Indian Premier League (IPL) as  India's 1.5 Billion citizens follow the IPL more than any other league.

Discuss items such as

  • Cricket, Indian Television and the Indian Cricket League
  • Marketing and Promotion,
  • The Founding of the IPL (Indian Premier League) and the IPL Business Model
  • Financing and the Estimated IPL franchise profit/loss
  • Leveraging assets, liabilities, growth accelerators, and grow inhibitors
  • and finally include your Recommendation and Evaluation of the IPL.