Review the crisis communication case studies in both the Lachlan and Liberman texts, with emphasis on the KFC crisis of 2009 in Liberman et al Chapter 10.
Read: 15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes – The New York Times (nytimes.com).
In at least three brief paragraphs (30 to 50 words each) describe:
1 — What roles do frontline workers play in corporate communications.
2 — How you think the organization was effective or not, and why, in how they handled internal communication.
3 — Compare the KFC crisis with similar and more recent fast-food chicken shortage controversies.
