Topic:pepsi coType of paper:Case studyDiscipline:Business and ManagementFormat or citation style:APA pages:3Deadline:strictly one hourPaper instructions:
Step 1 – Synopsis/Executive Summary (1 mark)
• Outline the purpose of the case study • Describe the nature of the company – this is usually an overview of the company profile
• Outline the issues and findings of the case study without the specific details • Identify the key theories that will apply in analysing the case.
• Here, the audience should be able to get a clear picture of the essential contents of the study, key analysis, key findings and recommendations.
Step 2- Findings (4 marks)
Identify the problems found in the case. Each analysis of a problem should be supported by facts given in the case together with the relevant theory and course concepts. Here, it is important to search for the underlying problems for example: The business may be adopting unprofitable marketing programs this may be only a symptom of the underlying problem of inadequate processes and marketing measures within the company.
Step 3 – Discussion(4 marks)
This section is often divided into sub-sections, one for each problem.
• Summarise the major problem/s • Identify alternative solutions to this/these major problems
(there is likely to be more than one solution per problem)
• Briefly identify and outline alternative solutions and then evaluate them in terms of the
advantages and disadvantages of each one.
Step 4- Recommendations (5 marks)
• Declare which of the alternative solutions should be adopted and implemented by the
company.
• Briefly justify your choice by explaining how it is the best one to solve the major problem/s.
• This should be written and presented in a persuasive style by clearly outlining your
recommendations.
• Here, integrating a linkage between your argument and theories from the literature is
