Analyze the following business case questions focusing on the Mercedes-Benz. Follow this structured outline:
1. SWOT Analysisa. Define the key Strengths, Weaknesses, Opportunities, and Threats of Mercedes-Benz and its main competitor on the market described in case study.2. Buyer Personaa. Describe 1-2 buyer persona that represent Mercede-Benz target audience in the market. Include demographics, with special emphasis on psychographics (interests, values, lifestyle) and behavioral traits (purchasing habits, brand loyalty).3. Marketing Problem and Proposed Solutiona. According the previous analysis, identify Mercedes-Benz main marketing challenge on the market (examples: customer acquisition, brand positioning, or new competition).b. Propose one creative and feasible solution to address the problem, considering the company’s resources and market conditions.4. Cost-Benefit Analysisa. List and explain the Costs (financial, time, technology, etc.) and Benefits associated with your proposed solution. Ensure that the benefits align with Mercedes-Benz overall marketing goals.5. Recommendationa. Provide a final recommendation, explaining why your solution is the best strategic choice. Consider both the company’s current market position and mid-to-long-term growth potential.
Submission: 06/04/2025
It assesses the following learning outcomes:
1. Critically review the content of a case study to frame and integrate concepts and techniques that are critical to complex problem solving.2. Apply these principles and tools in case study analysis.3. Develop planning, research, analytical and problem-solving skills through real business case studies. 4. Formulate recommendations or solutions to reliably solve case study problems. 5. Justify recommendations or solutions with prior academic research.
