You will be required to turn in a 3-5 page research paper about a high profile manager (one of the ten CEOs listed below). Please include information about this person’s personal and professional background, management style and skills and research about why this person is (or is not) such an effective manager/leader. You should utilize at least three articles dated from 2008 to present as references.

You may pick one of the following high profile CEOs as the topic of your paper:

Meg Whitman (Hewlett Packard/eBay),

Eric Schmidt (Google),

Antonio Reid (Epic Records),

Brenda C. Barnes (Sara Lee),

John T. Chambers (Cisco Systems),

Andrea Jung (Avon),

Gary Kelly (Southwest),

Kenneth C. Frazier (Merck & Co, Inc),

Elon Musk (Tesla Motors and SpaceX)

Bob Iger (Disney)

Your paper should contain the following:

  • Title page
  • An introduction 3-5 pages (double-spaced, no more than 12 pt. font) of cited research in APA format.  You should access the online library and use only articles that you find there.
  • A conclusion
  • Reference page in APA format (Including at least three articles on management dated from 2008 to present)

General APA Guidelines for this paper:

Your APA paper should be typed, double-spaced on standard-sized paper (8.5″ x 11″) with 1″ margins on all sides. You should use 12 pt. Times New Roman font. Include a page header (also known as the “running head”) at the top of every page. To create a page header/running head, insert page numbers flush right. Then type “TITLE OF YOUR PAPER” in the header flush left using all capital letters. The running head is a shortened version of your paper’s title and cannot exceed 50 characters including spacing and punctuation.

Major Paper Sections

Your paper should include three sections: the Title Page, Main Body, and References. An Abstract in not necessary for this paper.

Title Page

The title page of your paper should contain the title of the case assignment, the author’s name (your name), and the institutional affiliation (Keiser University), the location (Fort Lauderdale, FL) and the date. Include the page header (described above) flush left with the page number flush right at the top of the page.

TITLE OF YOUR PAPER/CASE ASSIGNMENT

Type the title of your case assignment in upper and lowercase letters centered in the upper half of the page. All text on the title page, and throughout your paper, should be double-spaced.

Beneath the title, type your name: first name, middle initial(s), and last name.

Beneath your name, type the institutional affiliation (Keiser University), and then the location (Fort Lauderdale, FL) on the line below. Beneath that, write the date.

BODY OF PAPER

Begin the body of your text by typing in your full title on the top of the page. The title must be centered. This is a [Level 1] Heading Then press the enter key once, change your alignment to left and begin typing. Each paragraph must be indented by ½ inch. The body of your paper should be 3-5 pages in length.

REFERENCES PAGE

The References page is the last page on your paper. This should be a new page and the word “References” should appear at the top of the page. The title should also be centered. This is a [Level 1] Heading

  1. Only include works used in paper on your works cited page.
  2. Each work should be listed alphabetically by last name.

For more information, see Doc Sharing for a sample APA paper and other APA assistance documents. There are also a number of lectures and materials in WRITING HELP which explain APA format, plagiarism, and writing. 

Just a hint: ProQuest has an option to select ONLY full text articles from periodicals.  This feature may save you time.

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